Pinterest Algorithm Changes Explained: How to Keep Growing

Pinterest may look simple on the surfacea feed of beautiful images and ideasbut behind the scenes, a powerful algorithm determines what content gets seen, saved, and clicked. If youre a content creator, blogger, or business owner relying on Pinterest to drive traffic and visibility, understanding is key to continued growth.

Like Google or Instagram, Pinterest updates its algorithm regularly to improve user experience and reward quality content. These changes can help or hurt your reach depending on how you adapt. In this article, well break down how the Pinterest algorithm works, the most recent updates, Pinterest algorithm changes, and actionable strategies to keep growing, even as the platform evolves.

How the Pinterest Algorithm Works in 2025

Pinterests algorithm is designed to show users the most relevant, engaging, and fresh content based on their interests and behavior. It evaluates each pin using several factors:

1. Pin Quality Is the content helpful, well-designed, and relevant?
   
   

2. Pinner Quality Do you consistently post valuable content and engage with your audience?
   
   

3. Relevance Does your content match what users are searching for?
   
   

4. Freshness Are you sharing new, original content instead of repeating old pins?
   
   

With each update, Pinterest refines how it weighs these elements. That means strategies that worked last yearor even last monthmight not be as effective today.

Lets look at the key Pinterest algorithm changes that are shaping content performance in 2025.

Key Pinterest Algorithm Changes to Know

1. Fresh Pins Get Priority

Pinterest now prioritizes fresh pinsnew images and designs linking to existing or new content. Simply repinning the same image over and over no longer works.

Whats changed:

• Duplicate pins (identical image and URL) see reduced reach.
  
  

• New pin designs, even for old blog posts, are treated as fresh content.
  
  

What to do:
Create 25 unique pin designs for every blog post or product. Vary the headline, color scheme, or image to keep your pins fresh and appealing.

2. Idea Pins and Video Pins Are Boosted

Pinterest continues to promote Idea Pins (multi-slide, story-style pins) and Video Pins as core engagement formats.

Whats changed:

• Static image pins still matter, but Idea Pins often appear higher in the feed.
  
  

• Pinterest wants users to spend time on the platform, and videos help.
  
  

What to do:
Start creating short, informative videos or multi-slide pins that provide value without requiring users to leave the platform. Use them to showcase tutorials, step-by-step guides, product demos, or helpful tips.

3. Relevancy and Keywords Matter More Than Ever

As Pinterest evolves into a full visual search engine, SEO is more important than follower count. The algorithm matches content with what users search and save.

Whats changed:

• Boards and pin descriptions are scanned more deeply for keywords.
  
  

• Relevance to user intent boosts visibility.
  
  

What to do:
Use Pinterest search suggestions to find popular keywords. Include them in:

• Pin titles and descriptions
  
  

• Board titles and descriptions
  
  

• Profile bio
  
  

• Text overlays on your pins
  
  

Focus on solving specific problems your audience is actively searching for.

4. User Engagement Drives Visibility

Pinterest rewards content that users click, save, and share. Engagement signals that your content is valuable.

Whats changed:

• Pins with higher save rates and click-through rates (CTR) are promoted more.
  
  

• Passive impressions no longer carry as much weight.
  
  

What to do:
Design pins that spark curiosity and offer a clear benefit. Use compelling CTAs like:

• Click to read more.
  
  

• Save this for later.
  
  

• Discover all 10 tips
  
  

Monitor your analytics and re-create your top performers to increase engagement over time.

Best Practices to Grow with Pinterest Algorithm Changes

Staying ahead of algorithm updates requires flexibility and strategy. Heres how to continue growing on Pinterest in 2025:

? Pin Consistently

Pinterest favors active accounts. Posting regularly (515 pins per day) signals to the algorithm that you're a reliable content creator.

Use tools like Tailwind to schedule your pins, stay organized, and maintain momentumeven on busy weeks.

? Focus on Value-Driven Content

Dont just post to fill a quota. Each pin should provide:

• Inspiration
  
  

• Education
  
  

• Solutions
  
  

Whether its a blog post, product, or checklist, ask: Will this pin make the users life better or easier?

? Update Old Content with Fresh Designs

Old blog posts can be revived with new pin designs and updated descriptions. This keeps your content circulating without needing to create from scratch.

Bonus: Google may also reward you for updating and republishing evergreen content.

? Monitor Pinterest Analytics

Data is your best friend when dealing with algorithm changes. Pinterest Analytics and Google Analytics can help you track:

• Which pins drive the most traffic
  
  

• Which boards perform best
  
  

• What keywords convert
  
  

Use this information to refine your strategy and double down on whats working.

? Stay Educated

Follow Pinterests official business blog and community forums to stay informed about changes. New features often come with algorithm shiftsthose who adopt early tend to get rewarded.

Final Thoughts: Dont Fear Pinterest Algorithm ChangesAdapt to Them

Algorithm changes arent meant to punish creatorstheyre designed to improve user experience. By staying current, creating high-quality content, and being consistent, you can grow your Pinterest presence even during times of change.

Heres a quick recap to thrive with the Pinterest algorithm in 2025:

• Prioritize fresh, high-quality pins
  
  

• Leverage Idea Pins and videos
  
  

• Use smart keyword optimization
  
  

• Monitor performance and refine your strategy
  
  

• Stay flexible and informed
  
  

With the right mindset and strategy, you can navigate Pinterest algorithm changes and continue building traffic, authority, and influence.