Xiaomi to drop 'Mi' brand name from all products going forwards

(Pocket-lint) - Xiaomi is forging a caller way erstwhile it comes to branding its products. Going forwards, nary of its caller devices volition transportation the 'Mi' moniker.

The Mi marque sanction has been utilized successful practically each merchandise class Xiaomi is progressive successful for years. Whether it beryllium the smartphone ranges (including the caller Mi 11 series), toothbrushes, fittingness bands, fridges, TVs, aerial purifiers oregon scooters. Nearly each of them arsenic featured the label. 

Starting with the Xiaomi Mix 4, the naming normal is changing. Previous phones successful the Mix bid were named "Mi Mix". The institution confirmed the absorption displacement to XDA developers. In its report, it states that "a typical for the institution told XDA that each of its upcoming products volition travel suit".

If each scope follows the aforesaid illustration arsenic the Mix lineup, that could mean the adjacent flagship bid of phones volition simply beryllium called the Xiaomi 12 series.

XDA's study doesn't item the reasons down this displacement successful attack to labelling, but it could beryllium to springiness much prominence to the Xiaomi brand. After all, astir notation to its devices arsenic "Mi - something". 

As an example, it's much apt you'd perceive idiosyncratic speaking of the "Mi 11" telephone alternatively than "Xiaomi Mi 11", oregon "Mi Band" alternatively than "Xiaomi Mi Band", successful conversation. By making it Xiaomi [Product name/number] going forwards, you're fundamentally forced to aknowledge the manufacturer's marque name. 

With Xiaomi present 1 of the apical smartphone brands successful the satellite successful presumption of sales, it present wants much radical to beryllium acquainted with its name. Or - astatine slightest - that's the theory. 

Writing by Cam Bunton. Originally published connected 24 August 2021.