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5 Steps to Write a Good Press Release for a Product

Here’s a quick summary on how to go about writing press releases:

1. Start with the headline. Make it irresistible.
A captivating headline will set the stage for your Press Release Services to be a success. Make it interesting so that it stands out from the dozens of releases that a journalist gets each day. Keep it short and simple and use action verbs and clear language.

2. Convey the news value in the first para.
Journalists are always pressed for time, so if you can include the 5Ws (who, what, when, where, why) and the How of your product launch or product development in the first paragraph when writing a press release, it’ll help them quickly gauge the relevance of the story for their audience.

Telling all your facts upfront and saving a reporter’s time might pay you in the form of the release getting picked up by many publications. This is the Best Press Release Service core of any effective press release.

However, if journalists have to sift through heavy sentences to find the gist or crucial newspoint of your announcement, they may just skip it for the next press release.

3. Write one or two quotable quotes.
Insert one or two quotes from your top official, spokesperson or key stakeholders in your company as the second or third paragraph in the press release for a product. The selected quotes should emphasize the core of the announcement.

This should not be plain facts but an analysis or company perspective that will give a detailed image of how the announcement is relevant or impacts Best Press Release Distribution the industry, customer and ecosystem.

4. Provide detailed background information on the subject.
In the second last paragraph of your press release, provide details that will add to the narrative, like creative ways your company developed the product or future implications and applications of your announcement.

Don’t put any superfluous information. A good press release is succinct without leaving out any important information.

5. Place your boilerplate in the end.
A boilerplate is a standardized copy about your business that appears at the bottom of every press release. It should clearly explain what the company Free Press Release Submission Sites does, its size, presence, key locations as well as its website and social media profile links. Your press release writing is not complete without adding a boilerplate.

To know how to write that perfect company boilerplate, see this post.

Quick tip: Restrict your press release length at just a page long – two pages, maximum.

Why a Killer Press Release isn’t Enough to Get Media Coverage
I hate to say it, but just writing a press release isn’t enough.

PR professionals outnumber journalists 5-1. And therefore, according to a study, journalists at top media outlets get as many as 71 email pitches a day.

However, according to the same study, most journalists write only one story a day!

So, don’t be surprised if you‘ve never received a reply.

Sure, if you are IBM or Google, journalists are just waiting to pick up every single press release you publish.

But this isn’t the case for 99% of companies. Even if you write an awesome press release and pitch it to a ton of journalists and bloggers, it may not lead to a single press mention.

This is why we need to know why most PR releases or media pitches do not get you media coverage.

Why 99% of Media Pitches Fail:
99% of media pitches don’t even get a response.

But why?

Because a surprisingly large percentage of news release emails look like this:

Honestly, you can’t even call this an email.

The sender has just copied and pasted a general media release. He hasn’t even bothered to address the recipient.

The email starts with a headline Press Release Submission Sites and a body copy that states the news about an event. Moreover, the subject line is the press release headline. Although the email follows a standard press release template, this is what you Free Press Release Sites should NOT do when sending email pitches to news outlets.

Most emails like these end up getting blocked!

But let’s move on to an actual email.

Here’s what the majority of pitches look like. What do you think is wrong with it?

You’ve noticed that it’s not addressed to a particular person, right?

The PR guy has sent the same email to a dozen journalists, by picking up emails from a database.

But, that’s not the primary problem with this email.

Nor the fact that it’s too long.

Now look at this one:

Hello Brian,

X is organizing the _____ Event in June. I thought you might be interested in covering it.

For more information, please refer to our press release and media briefing guide.

Thank you,

This email is short, but that’s the only positive thing about it.

What do you think is wrong with this one?

It’s the same problem as the earlier email.

The Common Mistake
Both emails are all about the sender. Essentially, here’s what they say:

This is me.
This is what I do
Please write about me
There is zero regard for what the journalist might Best Press Release Distribution Service want to write about.

Here’s the way most people try doing PR…

The CEO wants a story published
The content team creates something
Someone from the marketing team sends that content to as many publications as possible.
When there’s no response, they keep trying to write Press Release Writing Service clever copy and send even more emails.
In none of these steps has anyone asked the most important question:

What is the story the journalist is interested in?

If this is your approach to PR, you need to stop. This has little chance of getting you published.

Reverse Your Thinking
Your story is super important to you. I get it.

But what chances does it have competing with a million other stories out there?

Let’s go back to the basics.

Public Relations can be defined as the Press Release Sites process of reaching out to the right journalists and influencers in your niche with a story that is currently relevant.

Based on this definition, here’s the only thing that will get you placed in the media:

Sending relevant content to the right journalist at the right time.

“Making sure your pitch is 200 words at most and that the first three lines deliver value to them is crucial to getting a response from a journalist” says  Pawel Lawrowski, Head of Growth at Tidio Live Chat.

Clever email copy won’t get you published. The right content will.

Content that will add value to the journalist and the publication.

Don’t create a piece of content first and start pitching. Instead, understand what the press wants first and then create content accordingly.

According to a survey, 70% of journalists Video Press Release prefer to collaborate on a topic rather than receive a finished product. This allows them to shape the story to suit their readership.

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